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Search Engine Optimisation (SEO)
Cool Breeze have been carrying out search engine optimisation with considerable success for several years now. This is best done as part of the overall web design and build process, but can be carried out on your existing site in order to maximise exposure for your website. A summary of the process is as follows:
- Research keywords relevant to your website.
- Carefully plan the structure of the site.
- Ensure that page meta-tags are arranged correctly i.e. ensure page title tag, description tag and keywords are relevant and feature the keywords.
- Build the content ensuring that the keywords identified above feature prominently. This applies to page names, URL links and image titles/descriptions as well as pure text.
- Create hyperlinks between site pages using relevant keywords where possible.
- Endeavour to create a network of external links to your website.